Sergio Granados


Iron Culture was born out of a need, the need for a new state-of-the-art community-based gym that would offer a level of equipment, personal training and customer service that I found lacking in other gyms in our area. I grew up in Morristown and came to realize that, while many of the gyms were good, none was truly great. My vision, and that of my partners, has been to create a new gym and fitness brand that would offer our members the very best of everything, and so we have worked hard to plan and build a new facility that primarily features Arsenal Strength equipment, with a selection of the best pieces from Matrix, Life Fitness and Rogue as well. I know that anyone serious about fitness and weight training will find a home and a community here, something that the corporate chains just can’t provide. I also know that our members will feel the same passion for Iron Culture that my partners and I do, and we look forward to giving our best every day to everyone who walks through our doors ready to go to work.